Reliable relevant data, collected and generated through digital technologies, are crucial for improving ESG KPI and decision making process. Cristian Corotto, President of our Digital Division, highlights how Accelleron’s digital solutions can lead to significant fuel and GHG emissions savings.
What impact has digitalization on sustainability?
Back in 1883, Lord Kelvin asserted that “If you can’t measure it, you can’t improve it”. Yet, over a century later, my team and I often have the impression that people do not realize how close the connection is between sustainability and digitalization. You need data based on key performance indicators to improve your ESG footprint as an organization. Having reliable data as a starting point is key. But what is generating that data? Exactly, it’s digital technologies. Therefore, we aim to increase the digital scope and facilitate customers’ sustainability transition. Digital technologies, such as artificial intelligence, machine learning, cloud computing and others drive the green transition towards a more sustainable future, enabling sustainable decision-making process through reliable data and analytics.
Why is this awareness not equally evident everywhere?
In my view, it’s not only technology that drives this awareness, but also culture. It’s not simply a matter of technology, but a cultural issue that hinders business model change, putting business continuity and long-term growth at risk. Several ship operators are not yet aware of the positive impact optimal maintenance of engines can have on lowering fuel consumption and CO2 emissions. Besides, this is not only positive for our world and society but also decreases costs for these companies. We see that with our leading maritime customers, for example, those in Northern Europe, Germany, or Singapore, deeply and systematically incorporate sustainability in their daily business and behavior. Just as Accelleron itself has. For other maritime companies with a different mindset, the tighter rules, regulations, and reporting requirements that are already arriving will be challenging.
